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Celebrity endorsement becomes a risky business
canada goose jacket outlet sale In April, in the midst of the Indian Premier League season, Mahendra Singh Dhoni canada goose outlet uk stepped down as the brand ambassador for Amrapali, a real estate canada goose outlet parka developer. canada goose jacket outlet sale
canada goose outlet in toronto Buyers of its Sapphire project in Noida were upset at the delays and had taken out their ire on Dhoni on the social media. canada goose outlet in toronto
canada goose outlet black friday sale Before him, disgruntled investors of realtor Vigneshwara canada goose outlet nyc Developers heckled Anupam Kher at a book canada goose outlet online launch in Delhi and wanted to know why he wasn pushing the builder to fulfil its promises. canada goose outlet black friday sale
canada goose outlet london It did not matter that Kher was Vigneshwara brand ambassador several years ago. canada goose outlet london
canada goose outlet paypal In September, 67 year old K Chaathu from Wayanad in Kerala dragged Malayalam megastar Mammootty to the consumer court for endorsing a soap Indulekha White, which he said did not live up to its claim, though he had been using it canada goose outlet store uk for a year. canada goose outlet paypal
canada goose outlet england Then in January, Chaathu claimed that the maker of the soap, Mosons Group, had agreed to pay him Rs 30,000 to settle the matter out of court, though the company denied this. canada goose outlet canada goose outlet england
canada goose outlet orlando Emami Fair and Handsome cream, endorsed by none other than Shah Rukh Khan, was sued by a young executive for failing to meet the promise. canada goose outlet orlando
A district consumer court in Delhi imposed a fine of Rs 15 lakh on the company, which the Emami spokesperson says it has challenged.
canada goose parka outlet Preity Zinta, Madhuri Dixit and Amitabh Bachchan were pilloried last year for endorsing Maggi when the instant noodles brand from Nestle found itself in a soup. canada goose parka outlet
canada goose outlet germany Aamir Khan got the rough end of the stick last year when he, even though he was the face of the Incredible India campaign, spoke out against intolerance in the country. canada goose outlet germany
The actor, well regarded at most times, was pushed on the backfoot and had to issue several clarifications. Nothing worked: he was dropped from the Incredible India campaign.
canada goose outlet online store review The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a risky business. canada goose outlet online store review
For anything wrong in the product or service, the endorser can canada goose outlet canada no longer escape the blame.
Given the god like status enjoyed by cricket and Bollywood stars, from where India draws most of its celebrities, people expect them to behave responsibly, not like mercenaries.
More is to come. Stung by the outrage on canada goose outlet sale misleading ads and faulty products, a Parliamentary standing committee has recommended that celebrities should be held canada goose outlet uk sale legally accountable for the brands they endorse.
canada goose clothing uk In its recommendations on the Consumer canada goose outlet Protection Bill, 2015, the panel canada goose outlet shop has called for tough penalties a fine of up to Rs 50 lakh and imprisonment of up to five years for the celebrity if the product misfires. canada goose clothing uk
Many feel this was coming. think the celebrity game has been one of abject greed canadagooseoutlet4online as far as endorsements are concerned, says Sandeep Goyal, chairman of Mogae Media who is currently writing his PhD thesis on human brands.
canada goose outlet locations in toronto have been endorsing sometimes 20 brands simultaneously, without any concern for the veracity of the canada goose black friday sale claims or the correctness of communication. party is over. moment there is fear of the law, celebrities will be forced to be cautious of the claims they mouth for the brands they endorse, adds Goyal. canada goose outlet locations in toronto
canada goose jacket outlet uk Atul Kasbekar, the owner of celebrity management company Bling! Entertainment Solutions, which counts among its clients Farhan Akhtar, Vidya Balan, Sonam Kapoor, Shruti Haasan and Yuvraj Singh, is worried. In the middle of our conversation, he suddenly pauses and asks, are the chances of this becoming law? has held meetings with his legal team to ensure safeguards for the celebrities his company manages. canada goose jacket outlet uk
Film stars, television actors, sportsmen, film makers, musicians, all have turned cautious. A sense of unease, and confusion, has settled on the world of celebrities.
Many have appointed consultants to get a 360 degree view of all that could possibly go wrong.
planning exercises are on, says Bengaluru based brand and business strategy specialist Harish Bijoor.
Situations that would earlier have been dismissed as laughable are being considered seriously for the potential harassment they could lead to.
Say, for example, an advertisement shows a celebrity levitating after consuming a product that claims to be so light that it makes you float.
The worry is that such a metaphorical depiction too could be taken literally and could land the brand ambassador in trouble for portrayal 2013, Austria based caffeinated drinks giant Red Bull had found itself in one such situation when it was sued in the US for falsely claiming that canada goose outlet jackets its product you wings avoid the cost and distraction canada goose jacket outlet of litigation, the company eventually agreed to settle the lawsuit for $13 million.
canada goose outlet real Actor politician Ramya, who always reads her contracts thoroughly and gets them vetted by legal experts, says celebrities would be pressured to skim and reject questionable products and might feel the need to add the clause that will not be held responsible if anything happens to the brand tomorrow to our contracts disclaimer, she says, could also canada goose outlet black friday show up in the advertisement. canada goose outlet real
canada goose outlet jackets could work like it does in mutual fund ads, she says, referring to the hurried disclaimer that runs at the end of canada goose factory outlet the commercial ( fund investments are subject to market risks canada goose outlet jackets.
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